A chef, a hip-hop star, two K-pop idols, a rock band and an esports caster all drop what they're doing for a PS5 in "The Wait Is Over", a 60-second GTA 6 launch ad PlayStation Korea made specifically for Korean players.
A strange blue light pulls the cast away from work
The video went up on PlayStation's official Korean YouTube channel on November 12, according to Inven Global and NewsTap. Here's who shows up and what they're doing when the light finds them:
- Chef Choi Kang-rok, known from Netflix's Culinary Class Wars, is filming a cooking show and then cycling at a leisurely pace;
- hip-hop artist and producer Jay Park is working out with Oh Yul and Ryul of LNGSHOT;
- Chodan and Magenta of the band QWER are rehearsing;
- veteran esports caster Seong Seung-heon is calling a match.
A mysterious blue light, which turns pink along the way, leads each of them across Seoul and home to their PS5. The ad then cuts to official gameplay footage, including shots of Vice City.
Sony keeps one slogan but changes the faces
Push Square points out that Sony's marketing currently revolves around GTA 6 and the "Plays Best on PS5" line, yet each region gets its own take. QWER have worked with PlayStation Korea before, appearing in last year's Christmas music video "Be Happy".
Korean coverage also flags the limited-edition GTA VI DualSense, launching in black and white on November 19 alongside the game, with a finish that shifts colour with the viewing angle and moulded palm trees on the shell.
The timing is striking. Only weeks ago, Inven reported that Korea's rating board came close to refusing GTA 6 classification before settling on an Adults Only rating. Now Sony is selling the same game to Korean players through faces they see every day on stage, on streams and in esports broadcasts.
Source: Push Square, Inven Global, NewsTap
